Freedom From Anxiety
Responsive Web Design Case Study
Finding a Therapist is Already Hard Enough.
I Created a Website That Makes It Easier.
People seeking therapy want to find pertinent information about their prospective therapist and booking details without being overwhelmed.
My therapist client wanted to streamline her onboarding process for new patients and offer a way for patients to get resources they need to further their healing journey.
What’s Important for People Searching for Therapy?
I interviewed five people who have been in therapy or currently seeking a therapist.
After completing an analysis of the qualitative data gathered through interviews, I used afftinity mapping to determine key insights into what was most important and found:
Users want enough information about the therapist and their practice to make a decision.
Users want to understand their insurance and payment implications.
Users want to progress to the next step in booking a session without having to send an email or make a phone call.
Main Goals Include:
Exploring the bio and details about the therapist
Checking Insurance
Booking a consultation
Joining the mailing list
Downloading a worksheet
Getting resources from the blog or FAQ
Accomplishing Persona Goals
Empathy is at the heart of my design thinking process so I used personas to imagine their desries.
I thought through what a successful pathway for a person evaluating a therapist would require in the form of screens, actions and outcomes.
These are the user flows I created with the various business aligned goals cited for each flow.
Wireframing Responsive Website for Both Web & Mobile
I used wireframing to ensure I was accurately representing what I learned during user research interviews and reflect the priorities of my client.
Crafting a brand
Beachy, calm, warm, clear & welcoming
Freedom From Anxiety
Responsive Website
Key Takeaways
Balancing client requirements with what’s been discovered through user research and insights outlined during synthesis demands clear communication, a willingness to be iterative and openness to new ideas.
Always prioritize the critical tasks that make the project useful and impactful for the intended user.
