Eversky Brand Identity

I developed a sophisticated wellness brand and initial launch assets for a sauna & cold plunge facility.

Discovery Discussions & Mood Boarding

I started by exploring the vision of my client and their future business.

We discussed the core values that my client wanted the brand to embody.

I built several mood boards and shared them with my client to help narrow down an aesthetic and direction.

Logo Brainstorming

I embarked on several sessions of sketching both manually and digitally to flesh out logo ideas and avenues for further development.

Designing For Complete Yoga Suite

Early Drafts

I cultivated a collaborative rapport with my client and our dialogue over several review sessions helped us to refine the logo concept.

My client wanted to have a full range of expression when using their logo, so we explored variations of the logo as a brand mark, word mark, and combination mark.